I simplify complexity to design intentional experiences that reveal unspoken user needs.
Space Where Insight Becomes Impact!
Here is where research sharpens vision and design shapes impact. Every project is a balance of curiosity, precision, and an obsession with making things better for users and fueling real business value.
Strategic Product Thinking
I turn research into decisions, shaping problem statements, mapping opportunities, and guiding product direction with clarity.
Experience Architecture
I bring order to the chaos, shaping clean, logical structures that make products feel instantly understandable.
User Research & Insight
I analyze behaviors, surface pain points, and turn research data into insights that drive design and strategy.
Cross Functional Execution
I bring teams together, convert insights into direction, and hand off designs that are precise, build-ready, and easy
to ship.
Featured Projects From 2025
DoNthg.
SCAD Club App
Do NTHG. is a digital wellness app that helps students move past burnout by reframing rest as intentional recovery, helping them reduce stress by 25% and improve sustainable productivity by 18% through structured, guilt-free pauses.
Reimagining HHS Lobby Experience
Partnering with Deloitte x SCADpro, we redesigned the HHS Kentucky lobby into a connected phygital ecosystem, integrating digital touchpoints to streamline intake and reduce average wait times by an estimated 35%, improving overall service efficiency.
Google Nest Thermostat & App
Redesigning the Google Nest thermostat, we introduced an Adaptive Eco Mode and simplified UI to make energy savings effortless, helping reduce electricity costs by up to 30% while improving clarity and control.
Netflix: How Design Shapes Binge Behavior
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A UX research study examining how Netflix’s design shapes emotion, habit, and decision-making, uncovering six strategic opportunity areas that inform future product direction.
A UX research study examining how Netflix’s design shapes emotion, habit, and decision-making, uncovering six strategic opportunity areas that inform future product direction.
How Design Shapes Binge Behavior
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BugSense is an AR-based system that makes the invisible visible, helping users detect, identify, and understand hidden pests before panic begins.
BugSense: See It
Before It Bites
The obsession continues.
What people are saying about TJ
"Apart from intellectual abilities, her collaborative spirit, combined with her positive energy and approachable demeanor, creates an environment where others feel comfortable."
Prof. Byeong Cheol 'BC' Hwang
(Ex - Sr. Director, Mobile UX Innovation Lab @ Samsung Electronics)
What People are Saying About Sadie
”Sadie has been a game-changer for my busy schedule".
John S. (Marketing Manager)
What People are Saying About Sadie
"Sadie helps me stay informed with the latest news and updates that are relevant to my interests.”
Emily A. (Software Engineer)
